In December 2021, two women with big dreams came together to think of how they can empower other women with positive messages as well as content that is relatable to Asians. Due to the pandemic, the old magazines which used to inspire, educate and inform women from all ages, have deteriorated and weakened, not because women are not interested with the topics they share, but more because of the changes in society, behavior, digitalization and yes, the covid pandemic.
RISE OF DIGITAL
The modern woman of today (and even young girls) are all on their phones, watching and reading contents mostly from their mobile phones. The question that we have in mind is how to reach these ladies effectively, with clear messages, empowering content and really relevant videos which can create impact.
We also wanted to address social issues surrounding women. Magazines used to talk about it through their glossy pages. But wouldn’t it be interesting if we can deliver a clearer message, more up close and personal, and be relevant with current issues, faster than glossy pages can cover.
Authenticity, being real, relevant and covering all things FFF : FIERCE, FEARLESS FEMALE. We dream of empowering women of Asia by covering a variety of topics. Whichever is relevant to the women of today.
FASHION, BEAUTY and LIFESTYLE
As women, we will never shy away from dreaming of lovely things … clothes, shoes, make-up, and many more. We promise to give authentic reviews and enlighten our followers with the truth.
Along our journey, we hope to cover all things that matter to women. And we would love to hear from you.